Milk Train's Shop is Characterized by an Instagram-Friendly Aesthetic

 - Feb 26, 2019
References: formroom & dezeen
Ice cream shop Milk Train realizes the importance of a design-forward and photo-friendly interior when it comes to attracting consumers. As a result, the business' first permanent physical location in central London exudes an incredibly chic aesthetic that makes one want to spend copious amounts of time in the environment.

Milk Train gained popularity through a steady series of pop-ups that marketed its "wacky ice cream offerings." This is quite a contemporary approach for a company to grasp consumer attention and this extends to the permanent location. From the cloud-inspired ceiling to the retro neon signage, the ice cream shop is specifically "catered primarily to [satisfy the brand's] diverse Instagram demographic."

Milk Train's interior is designed by Shoreditch-based creative studio FormRoom.

Photo Credits: Paul Lewis