Terminix is in the business of dealing with bugs and for February 14th, the pest control provider is offering an alternative kind of Valentine's Day chocolates in the form of chocolate-covered insects. Inspired by the "love bug," Terminix is sharing chocolate-covered crickets in Instagram-ready, heart-shaped boxes with winners.
Rather than removing pests from the homes of consumers, this Valentine's Day initiative from the company will see chocolate-covered edible insects sent straight to the homes of winning participants. To take part in the online sweepstakes, fans are able to enter for their chance to receive a most unforgettable Valentine's Day surprise that is ready to be shared with a loved one.
A rich source of sustainable protein, edible insects are becoming embraced by consumers in everything from cookies to snack bars.
Key Themes Behind This Trend
- Edible Insects
- The trend towards edible insects as a sustainable protein source creates opportunities for food startups looking to create unique and eco-friendly products.
- Alternative Valentine's Day Gifts
- Consumers are increasingly seeking non-traditional gifts for holidays, providing opportunities for companies to create unique and personalized experiences for their customers.
- Social Media Marketing
- Companies can use creative social media campaigns, like the Terminix sweepstakes, to engage with customers and attract attention to their brand.
Where This Applies
- Food and Beverage
- The growth in popularity of edible insects presents opportunities for food startups to create innovative products and tap into the trend towards sustainable consumption.
- Consumer Goods
- Companies can take advantage of the trend towards alternative gifts, like chocolate-covered insects, to create unique and personalized products for consumers.
- Social Media
- The use of social media as a marketing tool can benefit any industry, as companies are able to connect with customers and promote their brand in an engaging way.
