This Valentine's Day, Topo Chico Hard Seltzer is daring customers to add a unique twist to their traditional celebrations. The brand is offering Scorpion Valentines, complete with a real, edible scorpion coated in a strawberry guava flavor inspired by their signature seltzer. The Valentines come in a heart-shaped box and are ethically sourced, making them completely safe to eat.
Starting on February 10th, at 8 AM EST, Scorpion Valentines will be available for purchase for $6.99 on Scorpion.Valentine.TopoChicoHardSeltzerUSA.com. Those who choose to send a Scorpion Valentine will not only surprise their loved one, but will also receive a discount on Topo Chico Hard Seltzer.
Visit Topo Chico Hard Seltzer's website and send a Scorpion Valentine to that special someone or an ex.
Why This Trend Is Growing
- Ex-themed Valentine's Day Gifts
- Opportunity for brands to create unique and edgy gifts for people celebrating Valentine's Day in an unconventional way.
- Food & Beverage Pairings
- Incorporating unusual or exotic ingredients in food items to complement and promote sales for a beverage brand.
- Subscription-based Gifts
- Subscription services can easily customize their offerings to cater to consumers with different tastes and preferences, including those who prefer unconventional gifting options.
Industries Being Reshaped
- Food & Beverage
- Opportunity to create products or collaborations with other brands to appeal to those who prefer unique and unconventional food and beverage options.
- Subscription Services
- Subscription services can adapt to this Ex-themed Valentine's Day trend and offer personalized and curated gifts for their subscribers, opening up a new revenue stream.
- E-commerce
- With the increasing popularity of online shopping, e-commerce platforms can use this trend to offer their customers a unique and unforgettable gifting experience, opening up new possibilities and sales.
