Sour Patch's Valentine's Day Shop is Devoted to "Singles Appreciation Day"

 - Feb 6, 2019
References: amazon & vegnews
In the days leading up to February 14th, consumers are inundated with special desserts, confections, dining deals and romantic events for two and for those who are instead celebrating Singles Awareness Day, or Singles Appreciation Day, Sour Patch set up a special Valentine's Day Shop.

Sour Patch's Amazon shop helps solo individuals celebrate the fact that they are single with tote bags that say "No baggage," and cozy blankets that read "Wrapped up in me, myself and I." The Singles Appreciation Day store is also stocked with t-shirts, body pillows and plenty of sweet-and-sour candies. The flavor of Sour Patch's candies mirrors the two kinds of experiences that people can choose to have on the holiday—one that's sweet or sour.