A colorful and poppy snack bar packaging can go a long way in ensuring that the product stands out on the shelf to consumers. Confectionary brand POP taps creative agency B&B Studio for a design identity that does just that.
With a motto that advocates for the 'Power Of Peanuts,' the brand offers treats that are infused with the nut. B&B Studio was tasked with creating accessible and attention-captivating snack bar packaging for the company's launch in the United Kingdom. POP's product is a range of peanut-based bars that come in three flavors, including Peanut Butter and Dark Chocolate, Coconut, and Risin and Dark Chocolate.
B&B Studio's work is definitely poppy, with an unmistakable visual identity.
Key Themes Behind This Trend
- Colorful Packaging
- The trend of colorful packaging can capture consumers' attention and make products stand out on the shelf.
- Playful Aesthetics
- The trend of using playful aesthetics in packaging design can create a modern and youthful brand image.
- Nut-infused Products
- The trend of incorporating nuts into snack bar products offers unique flavor profiles and potential health benefits.
Where This Applies
- Confectionary
- The confectionary industry can leverage colorful snack bar packaging to differentiate their products and appeal to a broader audience.
- Packaging Design
- The packaging design industry can explore innovative and playful approaches to help brands create visually striking and memorable packaging.
- Healthy Snacks
- The healthy snack industry can capitalize on the trend of nut-infused products to offer consumers flavorful and nutritious alternatives.
