Protein supplements have surged in popularity in the face of increasingly athletic consumer lifestyles but don't usually have a very complete nutritional profile, so the BiPro BOLD supplement has been created to change this. The product is made with 100% Protein Isolate to provide 23 grams of protein per serving and is also infused with MCTs for enhanced satiation and prebiotic fiber to support healthy digestion. This makes the shakes a more holistic supplement for health-conscious consumers to pick when looking for a way to up their protein intake in a more beneficial way.
The BiPro BOLD protein supplements come in three flavor options including Boldly Bare, Creamy Vanilla and Chocolate Milkshake, which are all free from lactose, rBST and gluten.
What's Driving This Trend
- Holistic Protein Supplements
- Creating supplements that have additional nutritional benefits beyond just protein for health-conscious consumers is a disruptive innovation opportunity.
- Prebiotic Fiber Infused Supplements
- Adding prebiotic fiber to protein supplements for better digestion support and overall gut health is a disruptive innovation opportunity.
- Lactose and Gluten Free Supplements
- Developing protein supplements that are free of lactose and gluten for consumers with dietary restrictions is a disruptive innovation opportunity.
Who This Affects Most
- Sports Nutrition
- Integrating prebiotic fiber and additional nutritional benefits into sports nutrition supplements is a disruptive innovation opportunity in this industry.
- Functional Foods
- Developing protein supplements that are more holistic and have added nutritional benefits falls under the disruptive innovation umbrella of functional foods.
- Dietary Supplements
- Creating prebiotic fiber infused and allergen-free protein supplements that can be marketed as dietary supplements is a disruptive innovation opportunity.
