Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Novus Tea Has Introduced Pouches Free from Unwanted Materials

 - Feb 7, 2019
References: novustea & conveniencestore
Consumer concern regarding plastic is increasing given the ubiquity of the material and the problems it has brought about, so brands are taking note by introducing products that avoid it as seen with Novus Tea.

The brand introduced its whole leaf tea varieties and infusions in plastic-free packaging to help consumers in their bid to avoid the material, while also positioning the company as environmentally conscious. The collection of teas includes popular varieties such as white, green, black and herbal, which are all crafted with an attention to detail and flavor for discerning consumers to appreciate.

The new Novus Tea plastic-free packaging is a direct example of brands listening to the concerns of consumers and making product changes to reflect societal shifts.