Draya Michele, an influencer-turned-entrepreneur, has gained notable attention in the fashion world with her fashion and beauty brands inclduing Brand Nails, Fine Ass Girls, and Mint Swim. The savvy businesswoman recently expanded her fashion collection with her recent collaboration with superdown, a Revolve-offshoot brand.
The superdown x Draya Michele collection was inspired by Los Angeles' nightlife and features a selection of pieces that are perfect to wear on a night out. The collection will officially roll out on superdown.com and revolve.com on October 22 but will have new pieces added every month until February 2020. The affordable collection is perfect for fans of the influencer and the current size range of the collection is XXS- XL.
What's Driving This Trend
- Influencer-branded Collections
- More influencers will collaborate with fashion brands to create collections inspired by their personal style and brand image.
- Nightlife-inspired Fashion
- Fashion collections inspired by nightlife will continue to be popular among young consumers who prioritize going out and partying.
- Monthly Dropping Collections
- Brands may release monthly collections to keep customers returning and engaged with new pieces regularly.
Who This Affects Most
- Fashion
- Fashion brands have the opportunity to collaborate with social media influencers to create new collections for consumers.
- Beauty
- Beauty brands can work with influencers to create makeup collections and capitalize on their social media reach and personal branding.
- E-commerce
- E-commerce platforms can host influencer-branded collections and provide a space for customers to shop for exclusive pieces.
