Though Coors Light is not usually associated with boy band-loving consumers, it looks like the brand may have started singing a different tune because it recently teamed up with the Jonas Brothers on the latest Coors Light label. Though it may seem like an unlikely collab, the new label is sure to be a hit among Jonas Brothers fans.
This August, the Jonas Brothers kicked off the North American leg of their Happiness Begins tour. However, while they were in Denver, Colorado, they got to do more than just perform. The boys stopped by the Coors brewery in nearby Golden, Colorado, and took the time to make their own special batch of beer with a custom Coors Light label. In a hilarious twist on the classic Coors Light label, Nick, Joe, and Kevin had their faces etched into the image of the mountainside. As the boys explained, "We can’t wait for our fans to try the limited-edition six-packs of Coors Light that we helped to brew," adding that it's “pretty amazing that our faces are on the iconic mountains on the bottle.”
Image Credits: Coors Miller.