Big Storm Brewing Company, a Florida-based brewery that has been operating for a decade, is releasing a brand new signature beer that aims to celebrate the music and spirit of country music star Craig Campbell.
The 'C.C. Cold Beer' takes the form of a wonderfully slick pilsner that is designed to be accessible and easy to enjoy for beer lovers of all stripes.
Like many special-edition products, this signature beer has a hilarious story behind it. The collaboration began as a result of Big Storm's official Instagram page making a comment on Craig Campbell's page in response to an acoustic performance of his popular song, 'All My Friends Drink Beer.' The exchange ultimately resulted in an official partnership, which speaks to the importance of witty social media engagement to creating new audiences for brands.
Image Credit: Big Storm Brewing Co.
Why This Trend Is Growing
- Celebrity-endorsed Alcohol
- Opportunity for breweries to release special-edition beers in collaboration with celebrities to create new audiences for their brands through witty social media engagement.
- Music-inspired Beer
- Opportunity for breweries to create signature beers that celebrate the music and spirit of popular artists, targeting fans of those artists and beer lovers alike.
- Accessible Pilsners
- Opportunity for breweries to create simple, easy-to-enjoy pilsners that appeal to a wide range of beer drinkers, including those who may be new to craft beer.
Industries Being Reshaped
- Alcohol
- Opportunity within the alcohol industry for breweries to create unique products that target specific niche audiences and create new fans through social media engagement.
- Music
- Opportunity within the music industry to collaborate with breweries to create signature beers that celebrate individual artists and potentially create new revenue streams.
- Social Media Marketing
- Opportunity within the marketing industry to leverage social media engagement and partnerships to create new audiences and drive growth for brands, especially in niche markets such as craft beer.
