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TV Host Coffee Shops

Joanna Gaines Just Opened Her New 'Magnolia Press' Coffee Shop in Waco, Texas

— October 18, 2019 — Business
If you're a fan of coffee and the hit TV show 'Fixer Upper,' you may want to take a trip to Waco, Texas to visit Joanna Gaines' new coffee shop 'Magnolia Press.'

Joanna Gaines and her husband Chip are the hosts of the hit home improvement show 'Fixer Upper.' Now Joanna is the proud owner of a coffee shop called Magnolia Press that is outfitted in her signature style. According to an interview with Joanna, the shop is cozy, but with an industrial twist inspired by the original use of the building. As she puts it, "The feeling in the coffee shop, I really wanted it to just feel cozy, kind of a blend of that library feeling, but a little bit of industrial." The result is an inviting spot where people can relax, take a break, and enjoy a delicious cup of coffee.


Image Credit: Magnolia.
Trend Themes
1. Celebrity-owned Coffee Shops - There is an opportunity to design, launch and brand coffee shops owned by celebrities in different parts of the world in order to attract a loyal fanbase.
2. Industrial-chic Interior Design - Coffee shops and other businesses can create an inviting atmosphere by incorporating industrial elements with a cozy feel.
3. Branded Coffee Shop Experiences - Creating a unique and aesthetically pleasing atmosphere for coffee shops can enhance the overall experience and attract customers who want to have a memorable coffee experience.
Industry Implications
1. Hospitality - The hospitality industry can leverage on the idea of celebrity-owned coffee shops to improve their businesses.
2. Interior Design - There is a growing need in the interior design industry to bring a blend of unique styles to create a cozy yet industrial ambiance for coffee shops and other businesses.
3. Coffee Industry - Coffee industry professionals can capitalize on creating unique brand experiences that celebrate coffee culture with a focus on customer comfort and satisfaction.
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