The list of November 2019 business trends explores many different ways that brands are representing themselves, curating retail experiences for consumers, and more. There has been a lot of progressive concepts that launched into action this month -- one of these examples is 'Irisa,' a cannabis retail space.
Irisa curates a retail experience using virtual reality in order to create an interactive initiative that allows customers to experience what cannabis feels like before trying it. It uses essential oils, pre-loaded software, and a Wireless Oculus Headset. Another great example this month is the Caper Smart Carts by Sobeys -- it is powered by artificial intelligence and helps streamline the supermarket experience. It uses digital technology to showcase deals, recipes, product recommendations and notes what items are added to the cart.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
