The cost of receipt rolls can quickly add up for convenience store retailers given the large number of transactions that are completed each day, so FreeReceiptPaper has been created to offer them free materials.
The marketing initiative works by offering convenience stores with free thermal paper receipt rolls that are emblazoned with magazine-quality ads on the back. This will help to incentivize consumers to make a purchase because of a deal that they can act on immediately, which could help to maximize sales for retailers.
The FreeReceiptPaper marketing initiative comes as a promising solution for qualifying convenience stores to help them eliminate the sunk costs that are traditionally associated with receipt rolls. Interested retailers can head to the group's website to find out more on the partnership opportunity.