Artist-powered and meticulously curated street art coloring books have the tendency to stand out in a category that has seen an immense jump in popularity. Aimful Books is a company that was created by Diego Orlandini who is an illustrator and a writer.
The aim of the business is three-fold. Firstly, it enables people to relax through mindful coloring and "dynamic meditation." Secondly, it spotlights more than 200 urban artists around the world and lastly, the business is purpose-driven. That is, whenever one opts in for the street art coloring books, each sale is matched with a free educational textbook to schools-in-need around the world.
In addition to being aesthetically pleasing, meditation-focused and impact-driven, Aimful Books also utilizes premium woodfree paper that is built to last and environmentally conscious.
Photo Credits: Aimful Books
Key Themes Behind This Trend
- Mindful Coloring
- Opportunities to create artist-powered and meticulously curated coloring books that promote relaxation and dynamic meditation.
- Urban Art Spotlight
- Opportunities to showcase street art from around the world, featuring more than 200 urban artists.
- Impact-driven Business
- Opportunities to create purpose-driven businesses that contribute to social impact, such as matching each sale with a free educational textbook to schools-in-need.
Where This Applies
- Publishing
- Opportunities for publishers to create artist-centric adult coloring books that offer a unique and mindful coloring experience.
- Art Education
- Opportunities for art education institutions to incorporate street art coloring books into their curriculum to explore urban art and promote relaxation.
- Sustainable Printing
- Opportunities for sustainable printing companies to collaborate with coloring book publishers to produce environmentally-conscious products using premium woodfree paper.
