Global discount supermarket chain Lidl launched a new campaign called Lidl Micromarket that gives loyal customers the chance to open up their very own "shop" within the home. The experience is centered around a meal-in-a-box from Lidl that shares enough fresh food to prepare a three-course dinner for up to six people. In the box, there are also branded items like baseball caps, clothing, store signs and Spotify playlists to set the mood—like "1 Hour Atmosphere Sound” and “Shopping Cart Moving Left to Right."
The campaign specifically targets "Lidlers," or people who have come to the realization that they don’t need to pay more to get better quality products, and are passionate about sharing Lid's approach to low-price, high-quality goods.
Why This Trend Is Growing
- At-home Shopping Experience
- Creating personalized in-home shopping experiences allows brands to engage loyal customers in a unique way.
- Meal Subscription Boxes
- Meal-in-a-box services provide convenient and curated solutions for those looking to easily prepare meals at home.
- Branded Lifestyle Experiences
- Offering branded items and immersive experiences allow brands to connect with customers on a deeper level.
Industries Being Reshaped
- Supermarkets
- Supermarkets can explore new ways to engage customers and offer unique shopping experiences within the comfort of their homes.
- Meal Delivery Services
- Meal delivery services can expand their offerings by providing curated meal boxes that include branded items and immersive experiences.
- Consumer Goods
- Consumer goods brands can create targeted campaigns that offer branded items and immersive experiences to connect with loyal customers.
