Supermarket Meal Boxes

Global discount supermarket chain Lidl launched a new campaign called Lidl Micromarket that gives loyal customers the chance to open up their very own "shop" within the home. The experience is centered around a meal-in-a-box from Lidl that shares enough fresh food to prepare a three-course dinner for up to six people. In the box, there are also branded items like baseball caps, clothing, store signs and Spotify playlists to set the mood—like "1 Hour Atmosphere Sound” and “Shopping Cart Moving Left to Right."

The campaign specifically targets "Lidlers," or people who have come to the realization that they don’t need to pay more to get better quality products, and are passionate about sharing Lid's approach to low-price, high-quality goods.