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Weather-Themed Apparel Pop-Ups

The Arrival's Temporary NYC Shop Reflects Three Microclimates

— October 19, 2019 — Business
The Arrivals created a unique apparel pop-up shop experience in New York that is separated into different zones to represent different outdoor conditions. Upon entering the space, visitors will see LED signs that say "Tokyo," "New York" and "Berlin," each of which represents a different microclimate and the space is separated accordingly as to what people in each area might be wearing based on the current weather conditions. As such, the displays are changed daily based on the local weather and truly show that the brand's products can take people virtually anywhere in the world.

To play up the theme of microclimates, The Arrivals opted for the use of translucent polycarbonate panels, which not only help to clearly divide the space but also reference greenhouses.
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