Farm-to-bottle is a winning concept as conscious consumerism is on the rise. Individuals demand healthier products that are not only low in sugar and hydrating but ones that will also bring something extra to the table.
B.Fresh is a farm-to-bottle company started by a third-generation farmer in the UK. In February, it announced that it will be expanding its diverse range of offerings -- which boasts products like juice/water mixes, cold-pressed juices, super smoothies, and plant-based protein shakes, to include three new recipes of cold pressed 'shots.' The latest additions include the King Kale, the Rocket Fuel, and the Ginger Fix.
The farm-to-bottle shots will deliver a nutrition-enhancing dose of vitamins. King Kale contributes with Vitamin B6, Rocket Fuel boasts Vitamin D3, while Ginger Fix is high on Vitamin C.
Photo Credits: B. Fresh
Key Themes Behind This Trend
- Farm-to-bottle Beverages
- The conscious consumerism movement is driving demand for healthy, farm-to-bottle beverages with added nutritional benefits.
- Cold-pressed Juice Shots
- The popularity of cold-pressed juices is driving innovation in the form of shots with unique nutritional benefits.
- Plant-based Hydration
- Consumers are embracing plant-based options for hydration and nutrition, creating opportunities for innovative products in this space.
Where This Applies
- Beverage Industry
- The beverage industry can capitalize on the demand for healthy, farm-to-bottle beverages by expanding their offerings in this space.
- Health and Wellness Industry
- The health and wellness industry can take advantage of the popularity of cold-pressed juice shots by developing and selling products with unique nutrition profiles.
- Plant-based Food Industry
- The plant-based food industry can create innovative products that meet the demand for plant-based hydration and nutrition, such as cold-pressed juice shots and super smoothies.
