Exclusively at its New York City and Chicago flagship stores, American Girl announced all-new American Girl Doll Hospitals that offer free services. At the in-store Doll Hospitals, there are doll wellness exams available from Doll Doctors, who are equipped to measure the pulse, temperature and reflexes of 18-inch American Girl dolls.
The American Girl Doll Hospitals are also full of interactive play stations where kids can perform their own doll eye exams, x-rays and dental check-ups. With each visit, girls will receive a free Certificate of Good Health, along with tips for caring for their dolls at home. In the case that a doll needs serious or specific repairs, there are also appointments that can be scheduled at the two new American Girl Doll Hospital locations to bring a doll back to better health.
What's Driving This Trend
- In-store Doll Hospitals
- Opportunity for other retailers to create in-store doll hospitals for doll wellness checks and repairs.
- Doll Wellness Exams
- Potential for doll doctors to offer wellness exams and services to other doll brands.
- Interactive Play Stations
- Possibility for toy stores to incorporate interactive play stations for kids to perform doll exams and check-ups.
Who This Affects Most
- Retail
- Potential for the retail industry to expand into doll wellness services and repairs.
- Toy
- Opportunity for the toy industry to incorporate interactive play stations for doll care into their products.
- Healthcare
- Possibility for healthcare providers to offer doll wellness exams as a fun and educational service for children.
