The Madewell Archive is a newly launched, fashion-forward and sustainability-focused partnership between beloved Millennial brand Madewell and thredUP — "the world's largest fashion resale marketplace."
The partnership is coming at a time when fast fashion is beginning to slow down and consumers are acting on their curiosity about second-hand options, vintage stores, and eco-conscious mandates.
The Madewell Archive is intended to "extend the lifespan of Madewell denim" and offer young shoppers the opportunity to opt-in for something sustainable that is more directly rooted in contemporary fashion. The jeans are hand-picked, washed and refurbished. The curation of the product here plays a big part.
The Madewell Archive will be available in select stores in Austin, Chicago, Nashville, and NYC, as well as in California.