Francesca’s Launches a Resale Program Called 'Forever Francesca’s'
Kanesa David — February 1, 2023 — Fashion
References: francescas & us.fashionnetwork
The debut of a brand-new 360-resale program was announced by specialty shop Francesca's on Tuesday. Customers can purchase pre-owned products from Francesca's online at the resale website, thanks to a platform powered by ThredUp, one of the biggest online resale platforms. Brands such as Tommy Hilfiger and Hot Topic have also launched ThredUp website’s in collaboration with the platform, making Francesca’s the most recent addition.
Customers can earn shopping credit by purchasing and selling gently used products through the program. Customers may create a pre-paid shipping label, load any shippable box or bag with women's and children's clothing from any brand in their wardrobe, and send it to ThredUp for no charge.
"We are aware of the environmental impact apparel has on our planet, and our work with ThredUp in launching Forever Francesca's is an important first step in doing our part to make a difference," said Jann Parish, chief marketing officer at Francesca's.
Image Credit: Francesca's
Customers can earn shopping credit by purchasing and selling gently used products through the program. Customers may create a pre-paid shipping label, load any shippable box or bag with women's and children's clothing from any brand in their wardrobe, and send it to ThredUp for no charge.
"We are aware of the environmental impact apparel has on our planet, and our work with ThredUp in launching Forever Francesca's is an important first step in doing our part to make a difference," said Jann Parish, chief marketing officer at Francesca's.
Image Credit: Francesca's
Trend Themes
1. 360-resale Programs - The launch of Francesca's 360-resale program and other similar programs provide an opportunity for brands to tap into the growing demand for sustainable fashion and offer customers a more sustainable way to shop and earn rewards.
2. Collaboration with Online Resale Platforms - Partnering with online resale platforms such as ThredUp offers brands the opportunity to expand customer reach, tap into a wider market, and enhance their sustainability efforts.
3. Circular Fashion Economy - Circular fashion economy and the growing trend of secondhand resale platforms provide an opportunity for brands to adopt a more sustainable business model and reduce fashion waste by encouraging customers to shop secondhand.
Industry Implications
1. Fashion Retail - Fashion retailers can explore the adoption of 360-resale programs to offer customers a more sustainable way to shop and encourage eco-friendliness which in turn is beneficial to their brand reputation and bottom line.
2. Online Resale Platforms - Online resale platforms can form strategic partnerships with fashion retailers to expand their reach and offer customers a wider variety of products to choose from.
3. Sustainability Consulting - Consultants can help brands implement circular fashion economy strategies and sustainability practices, explore collaboration opportunities with online resale partners, and develop 360-resale programs to tap into the growing demand for sustainable fashion.
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