Yitty, a shapewear brand founded by musician Lizzo and Fabletics, has officially debuted a new resale platform in collaboration with ThredUp. Yitty joins a wide range of brands, such as H&M, Francesca's, Kate Spade New York, and more, who have partnered with the ThredUp platform for their sustainable efforts. As a part of the deal, consumers will be able to shop for second-hand Yitty goods on the website.
“Fabletics is an excellent example of a brand which started with a Clean Out program that resonated well with customers,” James Reinhart, CEO of ThredUp, said in a statement. “Now, they are expanding their program allowing customers to both trade in and purchase secondhand clothing directly. We’re proud to help Fabletics grow their program as they double down on resale.”
Image Credit: Fabletics
Key Themes Behind This Trend
- Inclusive Secondhand Platforms
- The rise of inclusive secondhand platforms presents opportunities for sustainable fashion brands to expand their resale programs and attract more customers.
- Resale Partnerships
- More fashion brands are partnering with resale platforms like ThredUp to offer sustainable options to customers while also increasing brand loyalty and revenue.
- Celebrity-backed Secondhand Brands
- Celebrity-backed secondhand brands like Yitty are disrupting the fashion industry by promoting sustainability and inclusivity while also tapping into the popularity of celebrity culture.
Where This Applies
- Fashion
- The fashion industry can take advantage of inclusive secondhand platforms to promote sustainable fashion and attract more customers.
- Retail
- Retailers can partner with resale platforms like ThredUp to offer sustainable options to customers while also increasing revenue and brand loyalty.
- Secondhand Marketplaces
- Secondhand marketplaces like ThredUp have the opportunity to attract more partnerships with sustainable fashion brands and increase their customer base by offering more inclusive options.
