What is the trend of breakfast hybrid foods?

The popularity of hybrid foods continues to rise, creating opportunities for unique flavor combinations and convenience for busy consumers.

What is the trend of novelty breakfast items?

Innovative breakfast items, such as the Bagelrito, can attract new customers and provide a competitive edge for restaurant chains.

What is the trend of convenient breakfast options?

The demand for on-the-go breakfast options will continue to increase, creating opportunities for businesses to provide convenient, yet satisfying meals for consumers.

What are the implications for the fast food industry industry?

Fast food chains can capitalize on the demand for convenient breakfast options by introducing unique menu items like the Bagelrito to attract busy consumers.

What are the implications for the bakery industry industry?

Bakeries can offer a variety of breakfast pastries, hybrid foods, and convenient breakfast options to attract consumers looking for tasty, on-the-go breakfast options.

What are the implications for the food delivery industry industry?

The growing demand for convenient breakfast options creates opportunities for food delivery services to partner with restaurants and deliver breakfast items to consumers' doorsteps.

Bagel-Like Breakfast Burritos : Einstein Bros. Bagelrito

Bagel-Like Breakfast Burritos

Chorizo-Filled Breakfast Burritos Image 1

Southern Cuisine Bagel Sandwiches Image 1

Tortilla-Wrapped Breakfast Dishes Image 1

The Einstein Bros. Bagelrito is Wrapped in Bagel Dough

Michael Hemsworth — October 16, 2019 — Business

References: einsteinbros & brandeating

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The Einstein Bros. Bagelrito is being test marketed by the brand as a new mashup menu item that will offer patrons a convenient way to fuel up in the morning. The menu item consists of two cage-free eggs paired with thick-cut bacon, three kinds of cheeses, turkey sausage, has browns, green chilies and salsa. The breakfast burrito is wrapped in a flour tortilla before being wrapped in an Asiago bagel dough before being baked to deliver a bagel-like flavor profile in a highly convenient format.

The Einstein Bros. Bagelrito is being tested by the brand at five locations in Denver for a limited time with guests who try one on October 18 and fill out a survey receiving a free egg sandwich on their next visit.

Image Credit: Einstein Bros. Bagels

Trend Themes

Breakfast Hybrid Foods — The popularity of hybrid foods continues to rise, creating opportunities for unique flavor combinations and convenience for busy consumers.
Novelty Breakfast Items — Innovative breakfast items, such as the Bagelrito, can attract new customers and provide a competitive edge for restaurant chains.
Convenient Breakfast Options — The demand for on-the-go breakfast options will continue to increase, creating opportunities for businesses to provide convenient, yet satisfying meals for consumers.

Industry Implications

Fast Food Industry — Fast food chains can capitalize on the demand for convenient breakfast options by introducing unique menu items like the Bagelrito to attract busy consumers.
Bakery Industry — Bakeries can offer a variety of breakfast pastries, hybrid foods, and convenient breakfast options to attract consumers looking for tasty, on-the-go breakfast options.
Food Delivery Industry — The growing demand for convenient breakfast options creates opportunities for food delivery services to partner with restaurants and deliver breakfast items to consumers' doorsteps.

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