Einstein Bros. Bagels is making breakfast a little more exciting with the launch of its new Chorizo Breakfast Burrito.
Just as the name suggests, Einstein Bros' new Chorizo Breakfast Burrito is a savory breakfast wrap that is perfect for fueling up on the go. The new burrito starts with a tasty combo of fluffy, cage-free eggs and savory chorizo, all paired with hick-cut bacon, hashbrowns, asiago, parmesan and romano cheeses, as well as zesty jalapeno salsa. The whole thing is then wrapped up in a flour tortilla and served warm.
To celebrate the launch of its new dish, Einstein Bros. Rewards members will receive 2x points when they order the new Chorizo Breakfast Burrito in stores from August 3 to August 7, 2022.
Image Credit: Einstein Bros.
Key Themes Behind This Trend
- Breakfast Burrito Innovation
- There is an opportunity to create more innovative and diverse breakfast burritos in the fast-food industry.
- Savory Breakfast Foods
- There is an opportunity to capitalize on the growing trend of savory breakfast foods by creating more savory breakfast items.
- Convenient Breakfast Wraps
- There is an opportunity to create more on-the-go convenient breakfast wraps for busy professionals who need a quick and easy meal.
Where This Applies
- Fast Food Industry
- Fast food chains can capitalize on the growing demand for unique and savory breakfast items through menu innovation and increased variety.
- Convenience Store Industry
- Convenience stores can offer customers more savory and protein-packed breakfast options in the form of breakfast wraps, attracting on-the-go consumers.
- Meal Kit Delivery Industry
- Meal kit delivery services can create recipe options that cater to those who prefer savory breakfast foods and offer easy-to-assemble breakfast wraps for busy mornings.
