The KFC x Lay's Bar-B-Q Tenders have been announced as a new product from the QSR brand in partnership with Frito-Lay to offer consumers a decidedly crispy chicken indulgence to enjoy. Available from the brand in Canada, the tenders are made with the brand's high-quality chicken and are coated in crushed potato chips. This makes the chicken tenders a crisp, crunchy alternative to conventional fried chicken items from the brand with a touch of sweet heat thanks to the Lay's Bar-B-Q chip flavor.
The KFC x Lay's Bar-B-Q Tenders are only available at participating locations until November 10 or while supplies last. The menu item speaks to the increased demand for collaboration food products to entice curious consumers with new flavor and texture varieties.
Image Credit: KFC Canada
Key Themes Behind This Trend
- Collaboration Food Products
- Opportunity for businesses to partner with complementary brands to create unique and enticing food offerings.
- Crispy Alternative Foods
- Potential for innovative food products that provide a crispy and crunchy experience as an alternative to traditional fried foods.
- Non-conventional Coatings
- Disruptive opportunity for brands to use unconventional coatings, such as crushed potato chips, to add texture and flavor to their food offerings.
Where This Applies
- Fast Food
- Fast food chains can explore collaboration opportunities with snack food brands to create unique menu items and attract new customers.
- Snack Food
- Snack food companies can partner with fast food chains to expand their product reach and introduce new flavor experiences.
- Food Innovation
- Opportunity for the food industry to experiment with non-traditional coatings and ingredients to create innovative and exciting food options.
