On some websites, consumers will see notifications that a shopper from a certain part of the world just purchased a product, effectively creating a sense of urgency and a fear of missing out—now, Fomo is introducing the Fomo Storefront as a way to bring this experience to brick-and-mortar retail with a storefront display. With Fomo Storefront, consumers are able to see real-time customer purchases, testimonials and more, all for the purposes of hopefully converting hesitant buyers into spenders.
Thanks to its interactive display, Fomo Storefront gives consumers the power to tap on a notification to call up a QR code that will take them directly to a product's landing page.
As Fomo founder Ryan Kulp describes, "Consumers are wary of dishonest marketing and look to their peers when making a purchase. With Fomo Storefront, customers now have another level of social proof to aid in their purchasing decisions that was not previously available."
What's Driving This Trend
- Real-time Storefront Displays
- Fomo Storefront is a way to bring a real-time customer experience to brick-and-mortar retail with a storefront display and it can be a disruptor for creating social proof and urgency among hesitant buyers.
- Interactive Retail Displays
- With the Fomo Storefront interactive display, customers have the power to tap on a notification to call up a QR code that will take them directly to a product's landing page making it easier for customers to purchase and reducing shopping cart abandonment rates.
- Customer-centric Marketing
- Real-time storefront displays create an opportunity for customer-centric marketing by providing real-time customer purchases, testimonials, and experiences to convert hesitant buyers into spenders and building trust among customers.
Who This Affects Most
- Retail
- Real-time storefront displays can be an opportunity for physical retail stores to compete with online retail shops and provide a better consumer shopping experience.
- Advertising
- Real-time storefront displays create an opportunity for advertising agencies to create highly targeted and dynamic advertising campaigns for brick-and-mortar stores.
- Technology
- Real-time storefront displays require the development of new technologies for display screens, content management systems, real-time data analytics, and augmented reality applications for QR codes.
