On some websites, consumers will see notifications that a shopper from a certain part of the world just purchased a product, effectively creating a sense of urgency and a fear of missing out—now, Fomo is introducing the Fomo Storefront as a way to bring this experience to brick-and-mortar retail with a storefront display. With Fomo Storefront, consumers are able to see real-time customer purchases, testimonials and more, all for the purposes of hopefully converting hesitant buyers into spenders.
Thanks to its interactive display, Fomo Storefront gives consumers the power to tap on a notification to call up a QR code that will take them directly to a product's landing page.
As Fomo founder Ryan Kulp describes, "Consumers are wary of dishonest marketing and look to their peers when making a purchase. With Fomo Storefront, customers now have another level of social proof to aid in their purchasing decisions that was not previously available."