This Halloween, people can look forward to recreating 80s-inspired looks from the third season of Stranger Things using the Bumble and bumble x Stranger Things collab. The Awesomely Big Hair Duo includes two deluxe sizes of the most popular products from the beloved hair brand, including its Thickening Dryspun Texture Spray and Spray de Mode flexible hairspray.
The two-piece kit, which is exclusively available at Sephora, is paired with a series of fun hair tutorials on the Bumble and bumble YouTube channel for recreating the iconic looks of characters like Nancy Wheeler, Steve Harrington and Karen Wheeler.
The limited-edition kit is perfect for not just recreating big hairstyles from the 80s for Halloween but also adding great volume to hair, with or without a costume.
What's Driving This Trend
- 80s-inspired Hairstyling
- The Bumble and bumble x Stranger Things collab demonstrates the trend of recreating 80s-inspired looks using specialized hairstyling kits.
- Deluxe Hair Product Sizes
- The release of the Awesomely Big Hair Duo featuring deluxe-sized products reflects the trend of offering larger sizes of popular haircare items for consumers.
- Character-inspired Hair Tutorials
- The accompanying fun hair tutorials on the Bumble and bumble YouTube channel highlight the trend of providing step-by-step guides for recreating iconic character hairstyles.
Who This Affects Most
- Beauty and Cosmetics
- The collaboration between Bumble and bumble and Stranger Things presents a disruptive innovation opportunity for the beauty and cosmetics industry to capitalize on the popularity of 80s-inspired looks.
- Retail
- The exclusive availability of the Bumble and bumble x Stranger Things collab at Sephora showcases a disruptive innovation opportunity for the retail industry to attract customers seeking unique, limited-edition products.
- Digital Media
- The integration of character-inspired hair tutorials on the Bumble and bumble YouTube channel signifies a disruptive innovation opportunity for the digital media industry to engage viewers with interactive content and drive product sales.
