Old Speckled Hen, an Oxfordshire brewery established in 1979, recently launched a reinvention of its mascot from 1994 -- Henry The Fox -- to give him a modern and witty twist. The beer brand's new campaign is titled 'Drink Curious' and showcases the modern-day Fox making amusing observations about the new world around him. For example, "The English dream is to live in a perfect village with a little church, a cozy pub, and a really massive supermarket."
The new humorous campaign is able to poke fun at a variety of subject matters including British politics, celebrity culture, and the contemporary world in general. With its infusion of British humor, the campaign is sure to expand brand recognition and increase consumer loyalty.