Kim Kardashian West, the reality-star-turned-entrepreneur, recently expanded her SKIM shapewear brand to include the 'Cotton Collection.' This loungewear style line was announced via the founder's Instagram and is described as a collection of "comfy basics" and as its name suggestions, the pieces made from cotton.
The Cotton Collection features underwear, bras, tanks, leggings, dresses, boxers, and more in a variety of colorways including "Bone (white), soot (black), Iris Mica (pale purple), Mineral (pale blue), and Kyanite (teal)." The timeless line is demure yet sophisticated and mirrors the casual athleisure pattern popular in mainstream fashion. Each piece could be seamlessly transitioned from sleepwear to a chic yet casual outfit appropriate for running errands or going to the gym.
Fans of the brand are in luck because the entire Cotton Collection ranges from $18 - $56 USD and can be purchased online.
Image Credit: SKIM
Why This Trend Is Growing
- Celebrity Loungewear
- The rise of celebrity loungewear lines presents opportunities for other celebrities to capitalize on the trend and introduce their own lines.
- Comfy Basics
- The demand for comfortable and versatile basics opens up opportunities for brands to create their own loungewear lines catering to this market segment.
- Athleisure Fashion
- There is potential for disruption in the athleisure fashion market as more brands incorporate casual and versatile pieces into their collections.
Industries Being Reshaped
- Fashion and Apparel
- Fashion and apparel brands can tap into the loungewear trend and create their own lines of comfortable and stylish clothing for everyday wear.
- Celebrity-endorsed Products
- The success of celebrity loungewear lines highlights an opportunity for other industries to collaborate with celebrities to create innovative and marketable products in various sectors.
- E-commerce
- The online retail industry can benefit from the popularity of celebrity loungewear lines by offering a wide range of comfortable and fashionable options to consumers.
