Nora Vasconcellos is the first female skater that has been welcomed under the umbrella of adidas Skateboarding's team riders. A new unisex apparel and footwear collection was recently released in the wake of this partnership and the offerings embody Nora Vasconcellos' stylistic preferences in terms of color, as well as her intricate artwork that vividly displays the female skater's "love of florals." The illustrations are featured on a hand-painted t0shirt, as well as on the insoles of the footwear.
The fashion collection is six-piece and one of the most noteworthy items in it is the "unique artwork-adorned 3MC sneaker." The silhouette has been proven to be highly adaptive, flexible and have superior grip. Its technical properties are now supplemented with a unique, artists-forward aesthetic.
Photo Credits: adidas Skateboarding
Why This Trend Is Growing
- Female Skateboarding Fashion
- Opportunity for brands to create fashion capsules that cater to the growing female skateboarding community.
- Collaborative Athlete Collections
- Potential for brands to collaborate with skateboarders to create unique apparel and footwear collections that reflect their personal style.
- Artistic Sneaker Designs
- Disruptive innovation opportunity to combine technical functionality with artist-forward aesthetics in sneaker designs.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers can tap into the demand for female skateboarding fashion by introducing specific collections and collaborations.
- Athletic Footwear
- Athletic footwear brands can explore partnerships with skateboarders to create signature sneakers that appeal to both skaters and fashion-conscious consumers.
- Streetwear
- Streetwear brands can incorporate artistic elements into their designs, drawing inspiration from skateboarders and their unique styles.
