In preparation for the release of The Addams Family in a few days, MGM shared an animated makeup tutorial featuring Wednesday Addams. As ever, the daughter of Gomez and Morticia appears with her signature long black braids and pale face to share a Late Night Makeup Tutorial.
In the video tutorial, Wednesday is shown using her favorite CoverGhoul's Depressed Powder, creating a smoky eye look with the ashes of her ancestors and capping of the look with Dry and Somber Lip Chalk.
As well as being able to find content from Wednesday on YouTube, fans will also find that she has her very own Instagram account (@wednesdayaddams) where she takes questions from the public, shares various tips and provides inspirational quotes like hundreds of thousands of other real teens online.
Why This Trend Is Growing
- Animated Makeup Tutorials
- Opportunity for brands to create animated makeup tutorials featuring popular fictional characters.
- Character-inspired Makeup Products
- Opportunity for cosmetics companies to collaborate with movie studios and create makeup products inspired by fictional characters.
- Digital Character Influencers
- Opportunity for brands to leverage popular fictional characters as digital influencers for marketing campaigns.
Industries Being Reshaped
- Cosmetics
- Opportunity for cosmetics industry to capitalize on the trend of character-inspired makeup products.
- Entertainment
- Opportunity for entertainment industry to collaborate with cosmetics companies and create promotional content featuring fictional characters.
- Social Media
- Opportunity for social media platforms to partner with digital character influencers and expand their user base.
