These New Dr. Oetker Baking Cases Come in Three Vibrant Options
Michael Hemsworth — October 24, 2019 — Marketing
References: oetker & conveniencestore
The new Dr. Oetker Baking Cases range has been unveiled by the brand in the UK as a lineup of products that will help get kids excited about preparing treats from the comfort of their own kitchen.
The cases come in three style options including rainbow, dinosaur and unicorn with the former coming in packs of 72 and the two latter ones in packs of 50. The baking cups will help to further enhance cupcake and muffin baking projects to help kids create treats that look as good as they taste.
Head of Marketing for Cake & Dessert at Dr. Oetker UK commented on the new Baking Cases range saying, "Themed baking is hugely popular, particularly for children’s parties and family baking, so we’re excited to reveal our new baking cases. Dinosaur and unicorn baking are growing trends and our NPD launches this year aim to meet this consumer demand. Our Rainbow Cupcake Cases are extremely versatile and allow home bakers to create a variety of brightly coloured bakes.”
The cases come in three style options including rainbow, dinosaur and unicorn with the former coming in packs of 72 and the two latter ones in packs of 50. The baking cups will help to further enhance cupcake and muffin baking projects to help kids create treats that look as good as they taste.
Head of Marketing for Cake & Dessert at Dr. Oetker UK commented on the new Baking Cases range saying, "Themed baking is hugely popular, particularly for children’s parties and family baking, so we’re excited to reveal our new baking cases. Dinosaur and unicorn baking are growing trends and our NPD launches this year aim to meet this consumer demand. Our Rainbow Cupcake Cases are extremely versatile and allow home bakers to create a variety of brightly coloured bakes.”
Trend Themes
1. Themed Baking - Disruptive innovation opportunity: Develop themed baking products for different occasions and age groups to cater to the growing trend of theme-based baking.
2. Rainbow Baking - Disruptive innovation opportunity: Create innovative rainbow-themed baking products that allow home bakers to easily create brightly colored treats.
3. Dinosaur and Unicorn Baking - Disruptive innovation opportunity: Design baking products inspired by popular characters like dinosaurs and unicorns to tap into the growing trend of themed baking for children's parties and family baking.
Industry Implications
1. Baking Supplies - Disruptive innovation opportunity: Develop a range of innovative baking supplies, such as themed baking cases, that cater to the growing demand for creative and visually appealing baked treats.
2. Children's Party Supplies - Disruptive innovation opportunity: Create a line of themed party supplies that complement the themed baking trend, targeting parents who want to create memorable and cohesive party experiences for their children.
3. Home Baking Kits - Disruptive innovation opportunity: Offer curated home baking kits that include themed baking ingredients, tools, and recipes to provide a convenient and fun baking experience for families and aspiring bakers.
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