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Real-Life Horror Costumes

Natural Light Wants You to Dress Up Like Your Real-Life Adult Nightmares

— October 18, 2019 — Marketing
Sometimes, real-life is scarier than fiction, which is why the beer brand Natural Light thinks you should turn yout worst-case-scenarios into real-life horror costumes this Halloween. Best of all, you could win $10,000 for your efforts.

This year, Natural Light (or Natty Light as some may know it), is launching a creative Halloween costume contest via social media. But before you suit up in any old costume, the brand is encouraging fans to dress up as the things that actually keep them up at night, like crushing student debt or the fear of moving back in with your parents. For those who nail their real-life horror costume, Natural Light is offering to reward "frighteningly good creativity with monster monetary rewards that help ease the woes of being an adult."

To enter the contest, all you have to do is post a photo of a costume that captures your "adulting scaries" with the hashtags #NattyScaries and #contest before November 3, 2019.

Image Credits: Natural Light.
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