Sometimes, real-life is scarier than fiction, which is why the beer brand Natural Light thinks you should turn yout worst-case-scenarios into real-life horror costumes this Halloween. Best of all, you could win $10,000 for your efforts.
This year, Natural Light (or Natty Light as some may know it), is launching a creative Halloween costume contest via social media. But before you suit up in any old costume, the brand is encouraging fans to dress up as the things that actually keep them up at night, like crushing student debt or the fear of moving back in with your parents. For those who nail their real-life horror costume, Natural Light is offering to reward "frighteningly good creativity with monster monetary rewards that help ease the woes of being an adult."
To enter the contest, all you have to do is post a photo of a costume that captures your "adulting scaries" with the hashtags #NattyScaries and #contest before November 3, 2019.
Image Credit: <i> Natural Light.</i>
Key Themes Behind This Trend
- Real-life Horror Costumes
- Opportunity for brands to tap into the Halloween market by encouraging consumers to dress up as their real-life fears.
- Creative Halloween Costume Contests
- Opportunity for brands to engage with consumers and foster user-generated content through Halloween costume contests.
- Monster Monetary Rewards
- Opportunity for brands to offer cash rewards and incentives to consumers for showcasing creative and innovative costumes.
Where This Applies
- Alcohol
- Opportunity for alcohol brands like Natural Light to create Halloween-themed promotions and contests.
- Social Media
- Opportunity for social media platforms to attract engagement and user-generated content by hosting Halloween costume contests.
- Costume and Party Supplies
- Opportunity for costume and party supply companies to cater to the demand for unique and creative Halloween costumes.
