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Top 30 Interactive Trends in November

From VR-Powered Cannabis Exhibits to Personalized Paint Ads

— November 23, 2019 — Marketing
These November 2019 interactive trends range from VR-Powered cannabis exhibits to personalized paint ads.

As cannabis continues to become destigmatized thanks to the herb's legalization across North America, major and independent brands are creating immersive retail spaces, campaigns and events that aim to engage and educate consumers.

Standouts include niche events like Broccoli Magazine's three-day 'In Bloom' festival that featured an attendee list of prominent women, a weed prom party and live musical performances. Similarly, Irisa's discovery-themed retail space relies on virtual reality technology to let visitors know how cannabis feels before they try it.

When it comes to other examples of disruptive retail, these November 2019 interactive trends spotlight La Mer's 'Edge of the Sea' skincare activation -- teaching visitors about water's role in healing, wellness and skincare production -- along with Huawei's 'Dive-Thru' underwater pop-up. This impressive example of interactive marketing was a brand activation only accessed by divers and was launched to promote the brand's Huawei Watch GT 2 timepiece.
7.8
Score
Popularity
Activity
Freshness
30
Halloween-Themed Playlists Ads
Halloween-Themed Playlists Ads
Spotify Celebrates Singers Who Push Boundaries in Its Stay Scary Ad
<
29
Artistic Haunting Experience Pop-Ups
Artistic Haunting Experience Pop-Ups
The Toronto Funhouse is Converting to a Spooky Activation
<
28
Branded Pillow Fight Events
Branded Pillow Fight Events
Premier Inn's Pillow Fight Club Helps to Recycle Soft Furnishings
<
27
Vote-Promoting Ridesharing Deals
Vote-Promoting Ridesharing Deals
Lyft Offers Discounts on Election Day in Toronto and Ottawa
<
26
Unfollowing Beer Campaigns
Unfollowing Beer Campaigns
Miller Lite is Inviting Fans to Unfollow on Social Media
<
25
Underwater Watch Stores
Underwater Watch Stores
The Huawei 'Dive-Thru' is Only Accessible to Swimmers
<
24
Supermarket Brand Wine Courses
Supermarket Brand Wine Courses
Aldi is Launching a Free Wine Course for Amateur Sommeliers
<
23
Free Dairy-Free Coffees
Free Dairy-Free Coffees
Silk Will Pay for Your Dairy-Free Coffee in Honor of National Coffee Day
<
22
Digital Costume Contests
Digital Costume Contests
Chipotle's #Boorito TikTok Contest Invites Users to Show Transformations
<
21
Off-Grid Adventure Maps
Off-Grid Adventure Maps
Shackleton's Map Shares Locations Free from 3G, 4G & 5G Connections
<
20
Skincare-Branded Halloween Events
Skincare-Branded Halloween Events
Lush Cosmetics Debuts a Halloween-Themed Interactive Event
<
19
Sapphire-Inspired Jewelry Pop-Ups
Sapphire-Inspired Jewelry Pop-Ups
Sorbet Sapphire's Unique Pop-Up Will Host 16 Canadian Designers
<
18
Crowdsourced Haunted Houses
Crowdsourced Haunted Houses
Reese's & Neil Patrick Harris are Teaming Up for 'It’s A LIVE'
<
17
Multi-Sensory Champagne Bars
Multi-Sensory Champagne Bars
St Vincent is Opening a Pop-Up Bar in London with Veuve Clicquot
<
16
Prom-Like Cannabis Festivals
Prom-Like Cannabis Festivals
Broccoli Magazine's In Bloom Event Was Attended Mostly by Women
<
15
Eternal Summer Bars
Eternal Summer Bars
Sol's Light-Filled Pop-Up Bar Fights the Autumn Blues
<
14
Millennial Financial Wellness Pop-Ups
Millennial Financial Wellness Pop-Ups
Personal Finance Platform Credit Karma is Advice-Driven
<
13
Personalized Paint Campaigns
Personalized Paint Campaigns
Sherwin-Williams' Booths Read Auras & Suggest Custom Color Palettes
<
12
Footwear-Focused Cafe Pop-Ups
Footwear-Focused Cafe Pop-Ups
The Rivals Café Kicks Off the Launch of Jordan Rivals Footwear
<
11
Real-Time Storefront Displays
Real-Time Storefront Displays
Fomo Storefront Shows People What Other Customers Purchase
<
10
Athlete-Focused Pizzeria Pop-Ups
Athlete-Focused Pizzeria Pop-Ups
New Balance Will Reward Runners Based on Mileage with Pizza
<
9
Privately-Owned Public Space Pavilions
Privately-Owned Public Space Pavilions
Six Studios Raise Awareness with a Series of Installations
<
8
Real-Life Horror Costumes
Real-Life Horror Costumes
Natural Light Wants You to Dress Up Like Your Real-Life Adult Nightmares
<
7
Nature-Inspired VR Installations
Nature-Inspired VR Installations
Marshmallow Laser Feast Debuts Two Works That Empower Ecology
<
6
Sea-Focused Skincare Exhibitions
Sea-Focused Skincare Exhibitions
La Mer's Edge of the Sea Explores Water's Role in Healing & More
<
5
Visually Enchanting Anti-Plastic Stores
Visually Enchanting Anti-Plastic Stores
The Pass on Plastic Pop-Up Reminded Consumers of the Issue
<
4
Exclusive Snack Pop-Ups
Exclusive Snack Pop-Ups
Pop Up Grocer in SoHo Offered the Most Obscure & Highly Desirable Snacks
<
3
VR-Powered Cannabis Experiences
VR-Powered Cannabis Experiences
Irisa is Disrupting the Cannabis Retail Space with Virtual Reality
<
2
Online Toy-Testing Hubs
Online Toy-Testing Hubs
KidHQ's Interactive Video Experiences Reinvent Holiday Shopping
<
1
Dream-Fulfilling Photobooths
Dream-Fulfilling Photobooths
Coca-Cola's Playful Photobooth Lets People Act Out Their Bucket List
<