These November 2019 interactive trends range from VR-Powered cannabis exhibits to personalized paint ads.
As cannabis continues to become destigmatized thanks to the herb's legalization across North America, major and independent brands are creating immersive retail spaces, campaigns and events that aim to engage and educate consumers.
Standouts include niche events like Broccoli Magazine's three-day 'In Bloom' festival that featured an attendee list of prominent women, a weed prom party and live musical performances. Similarly, Irisa's discovery-themed retail space relies on virtual reality technology to let visitors know how cannabis feels before they try it.
When it comes to other examples of disruptive retail, these November 2019 interactive trends spotlight La Mer's 'Edge of the Sea' skincare activation -- teaching visitors about water's role in healing, wellness and skincare production -- along with Huawei's 'Dive-Thru' underwater pop-up. This impressive example of interactive marketing was a brand activation only accessed by divers and was launched to promote the brand's Huawei Watch GT 2 timepiece.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
