With Halloween almost here, the music platform known for its bold marketing tactics -- Spotify -- launched the 'Stay Scary' campaign that celebrates many iconic artists who have pushed boundaries and challenged the status quo. Some notable artists featured include artists like Freddie Mercury, Janet Jackson, Billie Eilish, Lil Nas X, and Madonna -- to name a few.
The Stay Scary campaign features short films that detail the life and accomplishment of these artists as well as an interactive pop-up experience in New York City. The pop up features costumes that were inspired by some of these iconic artists and fans were even allowed to take these items home. The campaign officially launched today and will end on November 1.