To help people escape the pressures of constantly being connected, Shackleton created an interactive map that shares locations that provide peace from being plugged into the digital world. The map details points across the UK that are free from 3G, 4G and 5G networks, offering inspiration for those who want to explore going off-grid for the sake of adventure, freeing their mind or simply enjoying some time away from technology.
Some of the spots on the map include Creeside Farm in the Galloway Forest Park, which is part of an officially designated UNESCO biosphere that the brand is passionate about protecting from mobile networks. According to Shackleton Whisky's Kenny Nicholson, "As the world gets more hectic, these places have become real offline sanctuaries for people. This initiative sets out to celebrate and protect them, helping consumers have proper adventures.”
What Makes This Trend Stand Out
- Off-grid Adventures
- Opportunities for innovative businesses to cater to consumers seeking technology-free getaways.
- Digital Detox
- Opportunities for businesses to create products and services that help consumers disconnect and recharge.
- Smartphone Addiction Solutions
- Opportunities for businesses to create tools to help individuals break their smartphone addiction habits.
Sectors Adopting This
- Hospitality
- Hotels, resorts, and campgrounds can tap into the off-grid adventure trend by promoting their technology-free amenities and services.
- Wellness
- Spas, meditation retreats, and yoga studios can offer digital detox packages to cater to the growing number of consumers seeking restorative getaways.
- Technology
- Technology companies can create apps and tools to help individuals break their smartphone addiction habits, promoting greater mindfulness and a healthy relationship with technology.
