Picking a paint color for the walls of one's home is a decision that has the potential to help people express themselves and to do so in an easy way, Sherwin-Williams created a paint campaign based around auras. Auras are described as electromagnetic energy fields that encompass the body, with different colors reflecting various aspects of one's mood, physical health or other factors.
Auraed by Sherwin-Williams invites consumers to step into photobooths to capture their own aura with special photography tools. The colors that appear are unique to individuals and Sherwin-Williams complements the experience by sharing in-depth information about what the colors reveal, as well as a personal paint palette that can be used for any space.
What's Driving This Trend
- Personalized Paint Campaigns
- Disruptive innovation opportunity: Explore the use of personalized color palettes based on individual auras to revolutionize the paint industry.
- Aura Photography
- Disruptive innovation opportunity: Develop innovative applications for aura photography technology beyond personal paint palettes, such as health and wellness assessments.
- Emotional Design
- Disruptive innovation opportunity: Incorporate emotional design principles into product marketing and development to enhance consumer experience and self-expression.
Who This Affects Most
- Paint Industry
- Disruptive innovation opportunity: Embrace personalized paint campaigns to differentiate products and tap into the growing demand for unique and meaningful home design solutions.
- Technology Industry
- Disruptive innovation opportunity: Apply aura photography technology to various sectors, including healthcare and personal development, creating new markets and applications.
- Home Decor Industry
- Disruptive innovation opportunity: Leverage the concept of aura-based color palettes to offer personalized home decor products and services that cater to individual styles and emotions.
