These DIY home decor innovations range from at-home candle making kits to branded interior design challenges.
As a result of the ongoing COVID-19 pandemic and social distancing safety measures, brands are looking to engage with consumers virtually and in other creative ways. IKEA's recent collaboration with lifestyle blog Livet Hemma is a great example and shared various design hacks from the Swedish furniture brand with consumers. Additional examples include The Toronto Star's home renovation-themed #StarChallenge along with The Home Depot's YouTube How To Series -- designed to make a variety of home improvement, installation and maintenance projects easier.
Other DIY home decor innovations include the AFM SafeCoat Zero VOC paint range that fuses premium quality with safe and non-toxic ingredients along with the Houzz App's AR tiling feature that allows users to preview flooring designs with the help of augmented reality.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
