The Home Depot's How To Series consists of branded YouTube tutorials that make DIY home renovation and improvement projects easier than ever.
With social distancing still in effect as a result of the ongoing COVID-19 pandemic, home renovations are on the rise as a result of more free time that is being embraced by consumers. The Home Depot's How to Series shares a number of easy DIY projects and home maintenance tips including videos like 'How to Troubleshoot a Thermostat,' 'How to Make a Solar Oven' and others highlighting DIY decor that involves the entire family -- ideal for parents navigating raising kids and homeschooling while working from home.
The Home Depot's How To Series combines branded content with tutorials by home improvement experts and influencers in an effort to make at-home DIY projects engaging, fun and achievable.
Key Themes Behind This Trend
- DIY Home Renovations
- Opportunity for brands to create engaging and informative content for consumers looking to improve their homes during social distancing.
- Rise of Home Maintenance
- Opportunity for businesses to provide tips and tutorials for homeowners to keep their homes in good condition during the pandemic.
- Family-friendly DIY Projects
- Opportunity for brands to develop DIY projects that can involve the whole family, catering to parents looking for activities during homeschooling.
Where This Applies
- Home Improvement
- The home improvement industry can create branded content and provide DIY tutorials to support customers with their renovation projects.
- Online Learning
- Online learning platforms can offer courses and tutorials on home maintenance and DIY projects, catering to the increasing demand.
- Parenting
- Parenting brands can develop DIY projects suitable for families, providing a fun and educational experience for parents and children.
