Choosing the right paint color usually consists of sifting through hundreds (or thousands) of options at a store which can be daunting enough as is, so Backdrop paint is here to offer a better solution.
Perfect for busy consumers looking for a bit of design help, the service works by offering a curated collection of 50 colors for patrons to choose from. Samples are available in 12-inch squares that can be easily stuck onto your wall to get a better idea of what the final job will look like instead of relying on traditional thumb-sized paint store samples.
The Backdrop paint service also provides all the essential equipment you need to make it a one-stop shop for consumers seeking to streamline house painting.
What's Driving This Trend
- Curated Color Selection
- Provide curated collections of color options to simplify decision-making for consumers.
- Sample Testing
- Offer larger sample options for consumers to test on their walls before committing to a color.
- One-stop Shop Service
- Provide all necessary equipment and tools in a complete, hassle-free service package for house painting.
Who This Affects Most
- Home Improvement Retail
- Retailers can offer curated color selection services and larger sample sizes for consumers to test in-store or at home, as well as a wider selection of painting equipment and tools.
- Interior Design Services
- Interior designers can adopt a similar approach to curated color selection, as well as offer personalized consultation services to help consumers find the perfect color for their space.
- Paint Manufacturers
- Paint manufacturers can partner with Backdrop or develop their own curated color selections and sample testing services to differentiate their brand and simplify the paint-buying process for consumers.
