Chipotle's #Boorito TikTok Contest Invites Users to Show Transformations
Laura McQuarrie — October 24, 2019 — Marketing
References: WWW.CHIPOTLE.COM & prnewswire
For years, people have been showing up to Chipotle in costume for their chance to get discounted menu items and this year, Chipotle is taking the #Boorito experience online with a TikTok Transformation contest. By posting a TikTok video sharing their before and after Halloween transformations, people have the chance to win free burritos for a year.
As ever, customers in a costume who visit a physical Chipotle location in the United States for a limited time can get a burrito, bowl, salad or taco for just $4 but this year's contest on TikTok challenges people to get even more creative with their costume and submission. Some of the popular creators on the platform who are participating include users like Zach King and Brittany Broski.
As ever, customers in a costume who visit a physical Chipotle location in the United States for a limited time can get a burrito, bowl, salad or taco for just $4 but this year's contest on TikTok challenges people to get even more creative with their costume and submission. Some of the popular creators on the platform who are participating include users like Zach King and Brittany Broski.
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