In the spirit of Halloween, Chipotle announced that it would be joining with influencer Addison Rae for the 2020 #Boorito TikTok contest.
In order to enter, fans can create a TikTok that showcases their Halloween costume while utilizing the platform's morph feature, which allows users to upload photos and dramatically reveal their transformation. The video can be overlaid with a new remix by Ethan Fields of the Halloween classic, 'The Monster Mash.' To secure their entry, all participants must include the #Boorito and #Contest hashtags in their captions.
Rae will be in charge of selecting the six winners, who she will choose on November 1st. Those who've received a comment from the TikTok star on their video will get a year's worth of free burritos.
Image Credit: Chipotle
Key Themes Behind This Trend
- Halloween Costume Contests
- Brands and influencers collaborate for fun Halloween contests that engage with a younger, tech-savvy audience through social media platforms like TikTok.
- Morphing Features
- TikTok's morphing feature offers opportunities for brands to create interactive experiences for their audience.
- User-generated Content
- Encouraging user-generated content can increase brand engagement and recognition by creating a community of brand advocates.
Where This Applies
- Fast Food
- The fast food industry can leverage user-generated content to attract and engage with a younger audience by collaborating with influencers and leveraging social media platforms such as TikTok and Instagram.
- Social Media
- Social media platforms can benefit from hosting interactive contests and features like morphing to retain user attention and increase engagement.
- Retail
- Retailers can use interactive features such as morphing and contests to attract a young, digitally native audience through social media, encouraging them to create and share user-generated content.
