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Virtual Video Game Restaurants

Chipotle is Opening a Restaurant on Roblox & Sharing Burritos

— October 26, 2021 — Marketing
Chipotle is hosting an interactive Halloween experience this year within the metaverse thanks to a virtual video game restaurant on Roblox. To celebrate Halloween, and the 21st year of the Boorito, Chipotle is setting itself apart as the first restaurant brand to open a virtual location on Roblox.

Thanks to the Chipotle Boorito Maze experience, there are $1 million free burritos that are up for grabs, along with new virtual Halloween costumes inspired by menu items (Chip Bag Ghost, Burrito Mummy, Spicy Devil and Guacenstein) and exclusive Roblox items.

Usually, Chipotle celebrates customers who wear a costume with special deals on burritos and this year, the tradition is being adapted for the metaverse. The virtual location gives fans the chance to access a code for a free burrito in the game.
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