Chipotle is Opening a Restaurant on Roblox & Sharing Burritos
Laura McQuarrie — October 26, 2021 — Marketing
References: roblox & prnewswire
Chipotle is hosting an interactive Halloween experience this year within the metaverse thanks to a virtual video game restaurant on Roblox. To celebrate Halloween, and the 21st year of the Boorito, Chipotle is setting itself apart as the first restaurant brand to open a virtual location on Roblox.
Thanks to the Chipotle Boorito Maze experience, there are $1 million free burritos that are up for grabs, along with new virtual Halloween costumes inspired by menu items (Chip Bag Ghost, Burrito Mummy, Spicy Devil and Guacenstein) and exclusive Roblox items.
Usually, Chipotle celebrates customers who wear a costume with special deals on burritos and this year, the tradition is being adapted for the metaverse. The virtual location gives fans the chance to access a code for a free burrito in the game.
Thanks to the Chipotle Boorito Maze experience, there are $1 million free burritos that are up for grabs, along with new virtual Halloween costumes inspired by menu items (Chip Bag Ghost, Burrito Mummy, Spicy Devil and Guacenstein) and exclusive Roblox items.
Usually, Chipotle celebrates customers who wear a costume with special deals on burritos and this year, the tradition is being adapted for the metaverse. The virtual location gives fans the chance to access a code for a free burrito in the game.
Trend Themes
1. Virtual Restaurant Experiences - Creating virtual restaurant experiences within video games offers opportunities to reach new audiences and engage with customers in unique ways.
2. Meta-marketing - Integrating marketing efforts into the metaverse offers endless possibilities for creative campaigns and immersive brand experiences.
3. Gamification of Promotions - Using gamification to promote products and services can increase engagement and loyalty among customers.
Industry Implications
1. Quick Service Restaurants - Quick service restaurants can leverage virtual experiences to reach younger, digitally savvy customers and expand their brand presence.
2. Gaming - Video game companies can explore partnerships with brands to offer virtual experiences, leading to new revenue streams and increased engagement.
3. Marketing and Advertising - Marketing and advertising firms can help brands create immersive experiences within the metaverse and develop campaigns that leverage gamification to drive results.
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