This Halloween, Reese's and Neil Patrick Harris are teaming up to launch It's A LIVE, a real-time and interactive online haunted house hosted on Facebook Live. As of the first of October, fans have been invited to determine what kinds of tricks and treats will go into each room of It's A LIVE and come back to watch on October 24th to see how the experience plays out with the invited guests.
A few lucky fans will be asked to experience the crowdsourced haunted house experience for themselves and in all, viewers will get to determine the fate of the 32 specially selected participants. Reese's asks fans: "Will it be a deliciously, abundant dreamland of peanut butter and chocolate or a daunting, close-your-eyes-and-get-through-it-as-fast-as-you-can experience that would make the strongest faint?"
Why This Trend Is Growing
- Crowdsourced Haunted Houses
- Crowdsourcing experiences to build interactive haunted houses online for Halloween.
- Real-time Audience Input
- Incorporating live audience input during a virtual experience allows for dynamic and personalized entertainment.
- Interactive Social Media Events
- Brands partnering with celebrities to create interactive events on social media.
Industries Being Reshaped
- Entertainment
- The entertainment industry can leverage technology to create and distribute personalized and engaging experiences.
- Social Media
- Social media platforms can provide a unique platform for immersive, interactive marketing campaigns.
- Food & Beverage
- Food and beverage companies can create experiential campaigns that utilize crowd-sourcing to engage their audience.
