In honor of National Coffee Day, the vegan brand Silk announced it will be reimbursing customers who purchased dairy-free coffee. “For one brew-tiful day only, coffee drinkers will be able to send Silk a PayPal request (email@example.com) for the cost of one dairy-free coffee drink (up to $5 in value) purchased at their local coffee shop, with their drink order in the notes section, and we’ll pay them back," stated the brand.
This new initiative was launched to promote the use of plant-based milk alternatives in coffee beverages, especially since many brands charge costumers an additional fee to use dairy-free options. The new dairy-free coffee promotion will not only increase Silk's brand awareness but consumer loyalty as well.
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