The September 2019 new ventures trends showcase how brands are evolving to stay relevant, answering social and political cues, as well as ultimately striving to adjust their business model so that it benefits the planet and the community.
Some examples in the sphere of sustainability include KitKat, Stella McCartney, and Levi's. Nestlé Japan recently switched out the traditional wrappers of select versions of its candy bar to a paper-based material that allows consumers to create their own origami. This move is expected to curb Nestlé's use of plastic by 380 tons annually. Levi's, on the other hand, has made a eco-conscious pledge to be mindful of its use of water, especially in regions where the resource is scarce. Finally, Stella McCartney and adidas take a more scientific route with a biodegradable tennis dress that is made from spider silk.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
