Ethical and sustainable footwear brand Po-Zu recently relaunched two of its classic shoes -- the BUTTERFLY and the SNEAK -- in its new leather alternative material, Apple Skin.
This progressive fabric is made from the waste produced by the apple juice industry that is turned into a polyurethane mixture. By reusing this otherwise discarded resource, Po-Zu is able to close the apple cycle completely to create a non-toxic, sustainable, and cruelty-free leather. “I am passionate about creating footwear that is cruelty-free yet doesn’t come at the cost of our planet,” Sven Segal, Founder of Po-Zo stated.
As consumer habits shift towards sustainable products, brands like Po-Zo are leading the way to meet consumer demands in a functional and stylish way.
What's Driving This Trend
- Sustainable Footwear
- Po-Zu's Apple Skin Sneakers demonstrate a trend towards sustainable materials in footwear.
- Circular Economy
- Po-Zu's use of waste from the apple juice industry demonstrates a trend towards circular economy practices in fashion.
- Leather Alternatives
- Po-Zu's use of apple skin as a leather alternative demonstrates a trend towards innovative materials in fashion.
Who This Affects Most
- Fashion
- The fashion industry can benefit from exploring sustainable and innovative materials like Apple Skin.
- Ethical Consumer Goods
- Ethical consumer goods brands can benefit from adopting circular economy practices and using waste as a resource for innovative materials.
- Food Waste Management
- Food waste management industries can benefit from exploring the potential for waste to be repurposed as innovative materials in fashion and other industries.
