Amazon has launched a Prime personal shopping service through Prime Wardrobe. The service will cost customers an additional $5 on top of an Amazon Prime subscription. Through the Prime personal shopping service, Amazon Prime will assign a stylist to pick out different clothes based on the customer's tastes. Clothing selections are derived from a survey that customers will complete, where they will also have to provide measurements. After selections are made, customers will continue to communicate with the stylist, using the Amazon app, in order to fine-tune future suggestions.
The service is currently available to women, with a range of available sizes. Amazon has indicated that men's styles will roll out soon.
The service could be adopted by people who do not have time to shop and require others to make selections for them.
Image Credit: Amazon
Key Themes Behind This Trend
- Personalized Fashion Shopping
- The launch of Amazon's Prime personal shopping service highlights the growing trend of personalized fashion shopping experiences.
- Stylist-as-a-service
- The introduction of a stylist assigned to customers in the Prime personal shopping service opens up opportunities for the growth of stylist-as-a-service businesses.
- Smart Fashion Recommendations
- The Amazon app's continued communication with the stylist to fine-tune future suggestions showcases the increasing trend of using technology for smart fashion recommendations.
Where This Applies
- E-commerce
- The launch of the Prime personal shopping service by Amazon drives innovation and disrupts the e-commerce industry by offering a unique and personalized shopping experience.
- Fashion Retail
- The advent of personalized fashion shopping services like Amazon's Prime personal shopping disrupts the fashion retail industry by redefining the role of traditional in-store assistance and focusing on individualized recommendations.
- Mobile Apps
- The use of the Amazon app for communication between customers and stylists highlights the importance of mobile apps in facilitating personalized shopping experiences and presents opportunities for innovation within the mobile app industry.
