BYBORRE and adidas join forces for sustainability's sake and launch True Color which is a raw material design process that works toward minimizing the impact of production through utilizing materials in their purest forms.
The clothing that has been launched through this collaboration zeroes in on function but also communicates a minimalist aesthetic through "patterns and clean cuts." As a raw material design process, True Color seeks to prove that companies can scale back their impact on the environment by challenging established conventional manufacturing methods.
The intent behind the BYBORRE x adidas capsule does not only provide consumers with consciously produced garments that satisfy high-performance needs, but it also holds brands accountable, calling for an industry-wide shift.
Photo Credits: Tomek Desrsu Aaron