A Coca-Cola alcoholic beverage will be released in Japan. The company initially released an alcoholic beverage in 2018 in the Kyushu region of Japan. Since then, the company has stated it will be bringing a Coca-Cola alcoholic beverage to Japanese markets starting in the fall. Coca-Cola has titled the new drink Remondo and it will be sold in convenience stores and markets alongside the previous alcoholic drink from the company, titled chūhai.
The company has indicated that its venture into the alcoholic drink market will be because of efforts to sustain growth. However, the company also sees a large degree of competition in the industry. The existing drink, Chūhai, has seen some success as a less expensive option than beer.
Image Credit: Coca-Cola
Key Themes Behind This Trend
- Coca-cola Alcoholic Beverage
- Opportunity to tap into the growing market of alcoholic beverages and capitalize on the brand recognition and customer loyalty of Coca-Cola.
- Expanding Into New Markets
- Disruptive innovation opportunity to target specific regional markets, such as Japan, with localized alcoholic beverage options.
- Alternative to Beer
- Opportunity to cater to consumers looking for lower-cost alternatives to beer through the introduction of Coca-Cola alcoholic beverages.
Where This Applies
- Beverage Industry
- Opportunity for beverage companies to explore and innovate in the alcoholic beverage segment, leveraging their existing brand presence and distribution networks.
- Retail Industry
- Disruptive innovation opportunity for retailers to introduce new Coca-Cola alcoholic beverages as part of their convenience store and market offerings.
- Alcohol Industry
- Opportunity for the alcohol industry to diversify its product offerings and attract new consumers through collaboration with established beverage companies like Coca-Cola.
