Subway has collaborated with Beyond Meat to create the beyond Meatball Marinara Sub, which is a plant-based alternative to Subway's Meatball sub. The Beyond Meatball Marinara sub will be released in September at 685 locations across the United States and Canada. The new menu item will only be available for a limited time. Subway continues to cater its menu to add more plant-based options for the growing flexitarian market, or for people who are simply looking to reduce their meat consumption.
The plant-based meat alternative company created the Beyond Meatballs for this item in particular and they are the first-ever Beyond Meatballs. The Beyond Meatballs may be plant-based, however, they still contain 24 grams of protein in each of the new 6-inch sandwiches.
Image Credit: Subway/ Beyond Meat
Key Themes Behind This Trend
- Plant-based Meat Alternatives
- Opportunity for companies to capitalize on the growing demand for plant-based meat alternatives by introducing innovative and tasty options.
- Flexitarian Market
- Creating products that cater to the flexitarian market, which consists of people looking to reduce their meat consumption, opens up new revenue streams and customer base for food businesses.
- Limited-time Menu Items
- Offering limited-time menu items provides a sense of exclusivity and urgency, driving customer engagement and boosting sales.
Where This Applies
- Fast Food
- Fast food chains can leverage the demand for plant-based options to revamp their menus and attract health-conscious customers.
- Food Retail
- Food retailers can explore partnerships with plant-based meat companies to expand their product offerings and cater to the growing flexitarian market.
- Food Service
- Food service providers can embrace limited-time menu items featuring innovative plant-based alternatives to create buzz, excitement, and drive repeat business.
